Selling is simple. The sales process is complex.
If at all there existed a lens through which we could see our future customers,
the set of people who need our service, or the folks whose misery ends by just
embracing our product; we would all be in a better place. To identify a
customer, we need to reach out to many, explain our product and our price, and
then get them to buy our product. The process becomes complex when we reach out
to a large number of prospects through various channels, getting them to engage
with us at a time convenient to them and then making a pitch along with the
critical pricing discussion. All of this has many components - how many
customers were reached out through each channel, was that the optimum effort?
Could we have done more? How successful was each channel? Did I follow up on all
my contacts promptly? and many such questions hound us when it comes to Sales.
Well, all of this and more can be done through Creysto. A simple tool to manage
your most complex Sales operations.
Features of Creysto Sales CRM
Lead generation
- Easy connect to prospect database/website or any other lead source
- Create & Segregate teams, create call series, call campaigns,
Conference, transfer, record the conversation or escalate by just a
click of a button for better conversions
- Dashboards to track live performance of the calls being made by
individuals & various teams
- Reports to tabulate, review and strategize
Lead Management and Closure
- Track your prospects through effective reminders & call back option
- Create workflows, escalation management process and automate them
for movement of leads through various teams or departments for
effective prospect management till closure
- Create cross-sell opportunities
- Track all the revenue & performance based on products sold,
individual sales manager performance, etc.
Communication suite
- Track all the revenue & performance based on products sold,
individual sales manager performance, etc.
- Send customized updates through templated responses
- Empower your field teams by giving them access to data through
their mobile
- You can track their visits, get updates and generate reports to
decide the next course of action
Role based access
- You can create multiple departments & multiple teams within each
department & multiple levels within each team
- Creysto gives you the luxury to add teams external to your
organization like your partners or vendors and control their access
through a smart configuration
- Smart tracker enables you to track the total productive hours of
each team like login/logout time and have automated actions based on
late logins or early logouts
Security
- Creysto has dual-factor authentication, wherein the user has to log
in using their official email ID and the registered mobile number by
entering system generated OTP
- Data encryption is done for sensitive data like customer phone,
email, etc...
- SSL certificate to ensure no breach in the data traffic over the
internet
Benefits
- If you have been reading this section from the
beginning then you realize that the benefits have been automatically
answered. However,
for the sake of simplicity, let me jot down some of the points; more
like a summary.
- Design your campaign: Decide the kind of folks
your team and you need to reach out for better conversions by creating a
campaign with specific attributes. Whether it is based on demographics
or salary range or previous products that they have bought.
Create campaigns, assign and track the performance.
- Reach out to more people: with the help of the
dialer function, reach out to more people; interact better,
and set reminders in case you need to call them back.
- Never drop a call back: set up callbacks in such a
way that in case you were held up at the designated
time then either your team member or your supervisor will get the
reminder
- Analysis: Dashboards, reports help you understand
the direction that you need to take at all times.
Continuous improvement
One of the things in the evolution story from the time we went LIVE with our
first customer a couple of years ago was the endeavour for constant upgrade,
never be happy with what has been delivered (even though it checks all the
requirements of the customer); always work towards a better UI and UX. Once you
start the engagement, you will never ever truly get rid of us. We will always be
around. You can reach us whenever you need something or have a suggestion to
make things better. We are all ears.
We will also monitor your team to see what they do and how we can make their
life better.
Create a long term, sustainable,
cost effective solution to drive your business to higher sales and better
productivity. Use CREYSTO today, ask for a demo NOW
Book a demo